What’s your story?

Do your ads tell a story? They should.

Think about the ads you like and you’ll probably notice they all have one thing in common – they all tell a story.

They have a beginning that sets up a narrative that gives the reader, viewer, listener a reason to keep going to get to the resolution of the story. The hero prevails. So should you.

The resolution is your offer - your promise. What are you giving your audience that satisfies their needs, their wants or their desires?

If you can’t tell a story to lead a prospect to a buying decision, then critically evaluate your message and if need be, start over and craft a compelling message that will drive customers to your door before you spend another dime on advertising.

You Have a story. Tell it. Tell it in an interesting, provocative way and you’ll reap the benefits you are looking for. Tell a story that motivates the buyer to take you up on your next great offer. Then reap the rewards.